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Research papers

Screen life

Everyone's doing it! Two screening, where we use a smartphone or tablet while watching TV, has become normal behaviour for many. Is it a threat or an opportunity for TV companies, programme makers and advertisers? Are we watching TV more or less, is...

Catalogue: Congress 2013: Think Big
Authors: Robert Ellis, Neil Mortenson
Company: COG Research Ltd.
September 26, 2013
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Citation

Ellis and Mortenson (2013a, September 26). Screen life. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/screen-life-8074